Laura to speak to designers on launching a product-based business

Spark Design Professionals, a graphic design organization has invited me to speak about running Tocco Studio on Nov. 5 in New York City. Some of you may not know that I am a trained graphic designer and run a design studio in addition to Tocco. I launched Boomerang Studio in 2003 and prior to that I worked at various design firms and in-house marketing departments around the New York metro area.

In some ways, running a design business was great training for launching a product-based business, as the branding and marketing skills, which is a stumbling block for many budding entrepreneurs, were already in my wheelhouse. But running a product business is a completely different business model than a service business so there was a very steep learning curve. I look forward to speaking about the joys and challenges of running these two businesses simultaneously and to hopefully hear about the ideas percolating with the audience members. Click here to join us.